Yoga is not an exercise but it is an art. Nowadays, our lifestyle has changed completely. In the olden days, people use to work hard for their living. Physical activities and manual work load were on the highest range. The trend is exactly opposite in our current stage where automation has dominated our lifestyle, that’s why people sign up for yoga classes, personal trainers, home tutors and studios to burn the unwanted calories and fat. Yoga is the perfect solution to our fitness requirements. To succeed as a profitable yoga studio, a business needs to follow certain strategies. Here we have presented some important yoga studio management tips, ideas and essential steps to improve the yoga studio business to next level.
Tips on improving your yoga studio business
Get positive reviews from your old clients:
As a yoga studio manager, you need to take care of customer satisfaction, in-house facilities, quality of teaching, etc. There are lots of marketing techniques available to brand your business but still a word of mouth is always important to improve the network wing. Provide quality service, so that clients would recommend your yoga studio to other people. They may also provide positive feedback and ratings. In yoga studio management, "word of mouth" opinion counts a lot in achieving your business goal.
Private yoga lessons:
Conduct private yoga classes regularly. It improves the attention on individuals rather than a group of people. Unlike basic classes, private lessons are a one on one experience with an instructor. Private lessons can improve one’s mental and physical health and help to achieve personal yoga goals. Instead of following along with the yoga instructor in a class setting, a private lesson allows an individual to set specific goals and plans, such as personal goals for flexibility, strength or meditation.
Become a yoga advisor:
As a yoga advisor, you need to provide guidance for the students in choosing the right yoga classes to choose their individual needs and goals. Timely guidance can help in resolving the complex problems. Give assistance that helps the clients to figure out where to start their journey into yoga and to answer any questions about the different types of classes, memberships and studio facilities.
Conduct classes at a local school / colleges:
Conducting yoga classes at a local school can improve your business identity in the targeted areas. Schools and colleges are the place where more numbers of students need physical exercise classes. Based on the requirement, target your audience. You can offer special promotional rates and deals for new yoga students, like 50 percent off a 10-class pass or a free introductory workshop.
Create a website for your yoga studio:
Whether you are an individual trainer or a yoga studio owner, you should have proper website, which is very essential to stretch the promotion wings online. Having a website can allow you to build deeper relationships with your students. Website provides lots of new ways to increase the class size and allows you to easily connect with other people in the industry.
Build a strong online community:
Once you complete building the website, the next step is to focus on building a strong online community. Allow users to ask questions. Give guidance to them by resolving the issues. To grow a yoga community, focus on
1. Encouraging interactions
2. Invite feedback and participation
3. Reach out to new audience
4. Utilize social media to build strong online community by participating in the group chats and forums.
Utilize digital marketing tactics:
Before moving to any kind of marketing, analyse your goals, target audience, expected conversions, etc. Digital marketing helps to increase your brand visibility online. Make sure that your website ranks in the 1st page of Google search results. Follow digital marketing practices such as SEO, PPC, and social media marketing to overcome your competitors. Promoting your website via digital marketing channels increases the traffic flow and conversions. Monitor the performance regularly.
Use yoga studio management software:
Managing a yoga studio is not an easy task. A business owner needs to take care of investments, accounting, bookings, class scheduling, reporting, customer support, client management and many other tasks. Avoid time consuming (manual) processes in yoga business management such as spreadsheet data maintenance, reporting, etc. Use yoga studio management software to facilitate all the routine tasks. By using software, you can improve the productivity and revenue of your yoga studio.
Provide downloadable items:
When the users land on your company web page, they like to see the features and also some downloadable items such as yoga e-books, guideline documents, music audios, training videos. It makes your web page even more appealing and helps to increase the booking conversion rate.
Conduct events regularly:
Hosting your event at a studio gets you audience automatically. Since the studio has a vested interest in the event doing well, they will help to promote it using their own newsletters and media channels. Create event listings on Facebook and make flyers, these are all ways to promote both yourself and the studio.
Know your target audience:
Identify the age-group of your target audience and create a marketing plan accordingly. If your business is restricted to specific areas / localities, you need to be thorough about the age group of people. Your locality can have average number of old adults, students, kids, etc... Based on the majority, design the yoga class packages.
Yoga is a competitive business. In a locality, there may be more than hundreds of yoga studios available. To overcome your competitors, implement all these yoga business improvement guidelines. Be visible to your audience and generate more leads.